Social Media in South Carolina Libraries: Home

Social media is key to 21st century communication with library users, and enables the academic library to pursue its mission and goals online, while promoting library resources and services.

“You don’t even have to bring the author to your town anymore,” says Johannes Neuer, associate director of marketing for NYPL. “Google Hangouts are the perfect places to create brand engagement.”

More and more libraries are using social media to connect with patrons. From Facebook and Twitter to Pinterest and YouTube, libraries are opening a wide range of accounts to engage users and market local resources.

Over half of the world’s 2 billion internet users interact with social media tools to create, share, and exchange information and ideas while online. Libraries are using these tools to market programs and services, and to connect and engage with their communities beyond the library walls.

Resources from the ILEAD-USA blog for libraries.

This is the fourth in a series of articles in which Nancy Dowd will examine the results of an exclusive survey of library professionals from more than 400 public libraries across the U.S. on public library marketing. The survey was sponsored by the NoveList division of EBSCO Publishing

One of the challenges that Higher Education institutions encounter when it comes to their social media engagement is limited resources. How do you scale your social media and maintain a robust connection with potential, current and former students without investing more in your resources?

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.